INTERNAL TOOL · AI PLATFORM · CASE STUDY

17 steps. Full site. Fully automated.

Internal multi-step agent platform that researches, designs, builds, and deploys full websites end-to-end.

This is the system that lets ZipLyne ship at the velocity we do. Not a generator, not a template engine — a full agentic pipeline that goes from brand brief to deployed site without a human touching code. Two pipelines: WB2 for builds, WA1 for ongoing content.

Work with ZipLyne →
Internal · Not Publicly Available
THE PIPELINES

Two pipelines. Build and maintain.

WB2 Pipeline
Website Builder 2 — 17 Steps

Brand research → competitor analysis → sitemap generation → copy writing → design spec → component scaffolding → page implementation → SEO optimization → deployment. Each step is a structured Claude or Gemini call. Output from step N is the input to step N+1.

WA1 Pipeline
Website Automator 1 — 18 Steps

The post-deploy content engine. Generates blog posts, updates landing page copy, refreshes meta descriptions, submits to search indexes. Runs on a schedule or on-trigger. 18 steps, all durable. The site stays fresh without anyone touching it.

Orchestration
Trigger.dev v4 — Durable by Default

Every pipeline step is a Trigger.dev v4 durable task. Step failures retry automatically without restarting the whole chain. Steps can be replayed individually during debugging. A 17-step build can be paused at step 9 and resumed — no data loss.

Model Routing
Right Model, Right Step

Claude handles reasoning, copy, and implementation steps. Gemini handles structured data extraction and research tasks where it's faster and cheaper. A routing layer selects the model per step based on task type — with OpenRouter as fallback for rate limits.

THE WB2 STEPS

From brief to deployed site.

STEP 01
Brand Research
Competitor crawl, positioning analysis, tone profile
STEP 02
Competitor Analysis
Feature matrix, gap identification, differentiation brief
STEP 03
Sitemap Generation
Pages, hierarchy, content types — structured output
STEP 04
Copy Writing
Hero, sections, CTAs — in brand voice
STEP 05
Design Spec
Color system, type scale, spacing — Claude generates tokens
STEP 06
Component Scaffold
File structure, component list, prop interfaces
STEP 07
Page Implementation
Full Astro/Next.js page code — not snippets, full files
STEP 08
SEO Optimization
Meta, OG tags, schema markup, sitemap.xml
STEP 09
QA Pass
Broken links, missing alt text, contrast ratio checks
STEP 10
Deployment
Vercel deployment API — live URL returned to the pipeline
STEPS 11–17
Analytics, Performance, Accessibility, Redirects, DNS, Monitoring, Handoff
Post-deployment hardening, GA/GTM injection, Lighthouse pass, and structured handoff brief for the client.
STACK

What it runs on.

Claude
Reasoning, copy, code
Gemini
Research, extraction
OpenRouter
Fallback routing
Trigger.dev v4
Pipeline orchestration
Elysia / Bun
API layer
Next.js
Platform UI
Vercel API
Deployment target
HIGH-VELOCITY BUILDS

This is how we build so fast.
You can benefit from it.

Every client site ZipLyne ships goes through this pipeline. Brief to deployed in days, not weeks.

Start a project →