Custom Shopify

To Lose A Dog

A memoir about love and loss deserved more than a default Shopify theme — so we built something as personal as the book itself.

100/100
SEO Score
<2s
Load Time
Custom
Shopify Theme
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The Story

To Lose A Dog is a memoir about the bond between a person and their dog — a deeply personal story that deserved a storefront to match. The client needed more than a generic Shopify template. We built a fully custom theme with a warm, editorial aesthetic, integrated the Shopify API for seamless purchasing, and optimized every page for search performance so the book could find the readers who needed it most.

What We Built

  • Fully custom Shopify theme built from scratch — no template base
  • Editorial layout with warm typography and hand-crafted visual design
  • Shopify Storefront API integration for cart, checkout, and inventory
  • SEO architecture with structured data for book schema markup
  • Performance optimization achieving sub-2-second load times across all pages
  • Email capture flow integrated with Klaviyo for launch and reader nurture sequences

Results

  • Perfect 100/100 Lighthouse SEO score — optimized for organic book discovery
  • Sub-2-second load time on mobile — critical for conversion on paid traffic
  • Custom design received direct praise from readers and press coverage
  • Strong launch week sales with high conversion rate on direct traffic
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