Content & Media

Franki & Freddi

A globally viral dog content brand — from zero to 1.5M followers with a full content and brand strategy.

1.5M+
Followers
250M+
Views
Global
Reach
Follow on InstagramBuild Something Like This

The Story

Franki & Freddi started as a personal pet account with no strategy, no brand, and no audience. We built the content engine from scratch — defining the voice, format, posting cadence, and growth loops that turned it into one of the most-followed dog accounts on Instagram. From thumbnails to captions to trend-jacking, every piece of content was engineered to travel.

What We Built

  • Full brand identity including visual style, color palette, and tone of voice
  • Content calendar and production workflow for daily posting
  • Short-form video strategy optimized for Instagram Reels and TikTok algorithms
  • Growth playbook including collaboration and duet strategies
  • Monetization framework covering sponsorships, merchandise, and licensing
  • Analytics dashboard for tracking reach, saves, shares, and follower growth

Results

  • 1.5 million followers built organically — no paid promotion
  • 250 million+ total views across platforms
  • Multiple brand partnership deals closed based on audience demographics
  • Content consistently goes viral — multiple posts exceeding 10M views each
Let's Work Together

Ready to Build Your Next Big Thing?

Tell me what you're building — I'll tell you exactly how I'd approach it.

Start Your ProjectView More Case Studies