AI App

baba

An AI-powered Hebrew translation app that actually gets the nuance — built for native speakers and learners alike.

Thousands
Downloads
4.8★
App Store Rating
iOS + Android
Platforms
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The Story

Hebrew translation had a problem: every tool on the market mangled the nuance, slang, and cultural context that native speakers rely on. Learners had it even worse — generic apps gave them technically correct but completely unnatural phrasing. We built baba from the ground up to fix that, combining GPT models fine-tuned on real Hebrew content with a gamified learning experience that keeps users coming back.

What We Built

  • React Native app for iOS and Android with offline support
  • Custom GPT integration tuned specifically for Hebrew context and nuance
  • Chrome extension for in-browser translation
  • Gamified learning system with streaks, levels, and vocabulary tracking
  • Freemium model with in-app purchases and subscription tiers
  • Full brand identity — naming, logo, design system, and marketing site

Results

  • Thousands of organic downloads with minimal paid acquisition
  • 4.8-star average rating across App Store and Google Play
  • Strong user retention driven by gamification loops
  • Enterprise version (baba Enterprise) launched as a separate product for newsrooms
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